Why do I need PR?
• PR boosts your credibility and gives you kudos
• PR tells people what you do
• PR provides backlinks to your website - rocket fuel for your SEO
• PR gives you valuable content to share on social media
• PR offers immense audience reach, making it one of the most cost-effective ways to promote your business
Work with me, and I’ll be there every step of the way with friendly advice and sharing my years of expertise as a journalist to help your business grow.
Just choose one of my specialist PR packages or services for small businesses.
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“Linda is so positive and helpful, she's made PR feel easy for once!
I asked Linda to help me with PR for my book. She went above and beyond, securing me:
• Coverage in two regional papers for Meno Month
• A guest slot on a national podcast to chat about nutrition and menopause health
• An article about winter health tips for a regional high end lifestyle magazine
• A spot on the contacts list for a national women's magazine features editor
I've recommended her services to friends and colleagues and would work with her again in a heartbeat.” Sally Duffin | Nutrition and Health Writer at Nutrition in York
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Why work with a freelance PR expert?
To secure great press coverage, you need to find the right stories that will grab journalists’ attention.
Journalists receive hundreds or even thousands of emails and press releases every day. So, to get your story published, you need to make it stand out.
So, it makes sense to partner with someone who understands how it works from both sides.
From being a reporter and feature writer in busy newsrooms, I’ve learnt what makes a great angle for a story - and how to pitch it to journalists.
And if you see your competitors sharing their stories in the press, then you’re onto a winner! It means there’s already a place for you and your stories.
I can help with
Researching strong story angles
Writing pitches and press releases about your business
Interviewing and writing case studies
Contacting journalists - and presenting your story in the right way
Securing interviews
Getting your business in front of the right audience
“Linda expertly crafted a compelling story about my artwork for a sculpture trail, working with a tight deadline and securing media coverage in the York Press.
Linda's dedication to helping small businesses shine was evident in her attention to detail and professionalism throughout the process.
Thanks to her PR services, my work also received stunning photography in the Yorkshire Post, greatly boosting visibility. I highly recommend Linda to anyone looking to elevate their brand and get their story featured in the media.”
Sarah Schiewe | Ceramic Artist at Schiewe Ceramics
Case study
Hetty & Betty restaurant and wedding venue, Whitby
I started working with independent Yorkshire cafe and wedding venue, Hetty & Betty, at the start of 2024.
Owner Lois Kirtlan wanted press coverage to highlight all the exciting changes happening in their business.
In the first five months, I secured media interviews with The Yorkshire Post - leading to an article in the Business section - plus national press coverage in The Sun. Lois was also interviewed twice by Radio York
I then helped H&B to gain valuable press coverage for their awards success, with articles in The York Press, York Mix, The Scarborough News and The Whitby Gazette.
Over the past decade, I’ve secured national press coverage for clients in The Daily Telegraph, The Independent, Daily Express, MailOnline, Daily Record and Good Housekeeping, plus guest interviews on Radio 4.
“If you get the chance to work with Linda, take it…
She cares about getting the brief right, delivering excellence, and creating great client relationships. Linda applies the same care and attention to every role she's ever had. A true professional!”
Emily Garnham | Founder and Director of Tartle Media
PR support for small businesses
Get a press release written - and in front of the right journalists
Individual press release writing
Do you need a press release creating - and help getting it in front of the right journalists?
Or maybe you have a story or one-off event that you want to promote, perhaps at short notice?
How it works:
• We have a Zoom or phone call to chat about what you’d like to promote.
• I write the press release for you, advising on the story angle, photos and quotes.
• I contact up to five journalists with your approved pitch (i.e. I add value by writing a tailored email ‘pitch’ to each journalist to go with your release).
• I handle any emails, calls or requests for interviews from journalists - liaising with you throughout.
Individual press release package: From £325 (local/regional PR)
Ongoing ‘everything done for you’ support
Monthly PR retainer
Looking for ongoing support with your PR?
I’ll get to know your business and your ideal audience, and work with you on an ongoing basis to research your sector, your dream customers and your competitors. I’ll find strong stories and then send them to journalists for you.
So, you can just sit back and leave the heavy lifting to me.
In fact, work with me and I’ll become your biggest cheerleader, using all my skills to secure the top media coverage that your business deserves.
Just think how good all those PR wins will feel once they start rolling in!
Monthly PR retainer packages, including regular planning meetings, identifying story ideas, research on your competitors, monitoring journalist requests on private groups and social media, writing press releases and emails, and contacting journalists.
From £450 per month
Wondering where to start?
Book a one-to-one PR Support and Ideas Session
Ask me anything about PR. Brainstorming/consultation Zoom call.
Struggling to spot stories that grab journalists’ attention
Confused about how to write a press release?
Unsure which publications to approach?
Then this is for you.
How it works
Before the call
I send a questionnaire to find out about your business so we can hit the ground running.
During the call
Grab a cuppa and we have an hour-long chat. You tell me about your business, and I’ll then give expert advice on-the-spot for how to get your business into the press.
After the call
I email you tailored suggestions about the steps you can take to get started on your PR - and ideas for progressing longer term.
Bonus
You get a press release (or ‘pitch’ email) template for a story about your business, so you can confidently press ‘send’ on emails to journalists.
Total investment: £149
DIY Your PR
Online course. PR basics for small businesses
• Want to start seeing stories about your business in the media?
• With this simple step-by-step course, you’ll learn how to find stories, write press releases and contact journalists.
• Completion time: 3-4 hours. Launching: Summer 2024.
Fancy getting a 50% Early Bird discount? Join the waiting list. As a bonus, you’ll also receive a FREE download: 5 Tips for Pitching a ‘How To’ Expert Article to Journalists. Find out more
DIY Pitch Templates
Want to contact a journalist with your story idea but not confident about what to write?
My pitch templates are £34.80 - and you can use them to contact journalists again and again…
A ‘pitch’ is basically a synopsis of your story idea. You don’t always need a press release to contact a journalist - it’s often more effective to just send a short pitch suggesting your idea in an email.
My templates are based on the emails I’ve used for many years to send successful pitches to journalists.
Ready to make your pitch process easy, fast and stress-free - and start seeing your stories in the media?
• Pitch templates: £18
Buy ready-made pitch templates to email to journalists in my Etsy store
Or email me for more information.
Want to find out more?
Still got questions about how to get started with your PR? Book a FREE 30-minute discovery call on my Contact page.
“From the very first discovery call, we could tell Linda is a true professional.
She takes pride in her work and her passion in delivering the best possible quality for her clients. The end result was a true testament to that. We would recommend Linda to anyone who is looking to upscale their business through dedicated and professional PR services.”
Anny Lian | Director of Fatgreen Wealth