PR is only for big companies, isn't it..?
How to use your small business superpower of sharing your expert knowledge in local and national media.
Yorkshire Life magazine
One question I get asked A LOT is if PR works for small businesses.
The answer is a definite ‘yes’. It isn’t just for big organisations which can afford an in-house PR team. PR is very accessible to entrepreneurs and small businesses.
If done in the right way, it's a highly effective way of reaching a wider audience and making your business more visible.
PR win
Here's a little shout out to celebrate a PR win for my lovely client, Sally Duffin
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Sally is a York-based nutritionist who specialises in midlife women's health. She’s also an author and expert speaker, and an all-round excellent person.
And here's Sally featured as one of the health experts in January's Yorkshire Life magazine.
Sally’s advice article
Yorkshire Life was looking for experts for a Winter Wellness feature. And Sally’s top tips on how to boost energy and mood through the dark wintry months were a perfect fit.
Sally’s advice includes ditching the new year diet and getting oudoors more - hooray to that!
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Anyone who runs a business has expert knowledge
Whether it's how to bake cupcakes, valet a car, plant a garden, improve sleep or find the best destination for a family summer holiday, you can share this as expert advie.
🤔 If your New Year's Resolution is to get your small business more visible through media coverage to attract more customers or clients, please get in touch for a chat.
You can book a free 30-minute Discovery Call on my website.
And if you fancy learning more PR tips, I'd love you to sign up for my newsletter.
• If you found this useful, feel free to support my business and buy me a cuppa 🙏
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About the author
A former national newspaper journalist, Linda specialises in raising the profile of small businesses in Yorkshire – and attracting new customers – by getting their stories in the press.
Linda’s PR services range from press release writing to monthly retainers. She also trains businesses to DIY their PR.
