PR help for solopreneurs
Watch your business grow by getting it featured in the press - in Yorkshire and beyond. This will boost your credibility and SEO, and attract new customers.
Increasing your visibility through great PR
PR is extremely effective (and cost-effective) for your small business.
It’s also far more powerful than advertising.
It builds your reputation and gives your business credibility.
It also boosts your SEO, and attracts investment and new clients.
And that means more growth.
Why work with me?
I’m a trained journalist with more than 20 years of experience as a reporter and feature writer.
I’ve worked in regional and national newspaper newsrooms. I’ve also worked as a freelance journalist, writing for The Guardian, Daily Telegraph, Daily Express and Woman magazine.
I’m trained in how to spot a great story - and the best way to pitch it to journalists.
• I love helping businesses to raise their profile - through great media coverage.
I’ve recently had the pleasure of working with some fantastic solopreneurs and small businesses in Yorkshire
• Award-winning York interior designer Isobel Star on this stunning four-page feature about her first workshop in The Yorkshire Post Magazine
• Whitby restaurant and wedding venue Hetty & Betty to secure interviews for their award wins for the Business section of The Yorkshire Post and also for BBC Radio York. Their story also appeared in The Sun newspaper
• York Menopause Educator Kirsty Dixon on this fantastic full-page article in The York Press about her menopause walk and talk (and wild swim) event. This was also picked up by Yahoo! News
• York ceramic artist Sarah Schiewe to publicise her story about her amazing giant tansy beetle sculpture for the York Trailblazers trail
• Author Lorna Garrity for an article in The Northern Echo about her brilliant new children’s travel book
• York City Football Club Foundation and York City Ladies FC to publicise their upcoming sponsorship opportunities, their new kit, and their new Disability section.
PR that gets results
Whether you’re looking to learn the basics of how to do your own PR, a bit more help with your PR via getting help to create a press release (and pitch it to you for journalists), or you’d like a professional to do all your PR for you via a monthly retainer, I’ve got you covered.
I love designing ways to make PR accessible to business owners and freelancers. These include:
• Affordable, ready-made downloadable PR ‘Cheat Sheets’ available in my Etsy store. You can use these to send your story ideas to journalists
• Lots of DIY PR tips in my Kickstart Your PR newsletter
• My new online DIY PR course. More info. on my PR course page
“We know the PR has had an impact and has driven customer interest as customers have told us that they’ve seen the coverage. They’ve also congratulated us on our awards when they’ve visited the restaurant.
We’ve also seen a spike in new customers following all the media attention.
Linda has secured us a range of fantastic PR opportunities, including interviews with BBC Radio York and national coverage in The Sun newspaper.
“We couldn’t have done this without Linda’s expert advice and in-depth knowledge of how the press works.”
Lois Kirtlan | Managing Director at award-winning Yorkshire restaurant, Hetty and Betty
PR NEWBIE
ADVICE & PR PLANNING SESSION
Create a PR plan with this one-to-one brainstorming and advice Zoom session.
Are you:
• Struggling to find stories?
• Confused about how to write a press release?
• Unsure which publications to approach?
This is for you if you want to use my journalist and PR expert’s brain to help get your business more visible through media coverage. By the end of the session, you’ll have a basic PR plan and the confidence to get started with your PR.
Total investment: £149.
PR PACKAGES
MID-LEVEL PR
PRESS RELEASE PACKAGE
Perfect if you have a one-off announcement or launch that you need to tell people about.
I create a press release for your business - and send it to the right journalists.
I also handle all emails, calls and requests from journalists - liaising with you throughout.
Individual press release package: From £325 (local/regional publications)
COPYWRITING
FULL PR SUPPORT
MONTHLY RETAINER
Ongoing, comprehensive support with ‘everything-done-for-you’ PR.
Includes monthly planning meetings, finding story ideas, researching competitors, writing press releases and pitches, contacting journalists, monitoring requests from journalists on social media/private groups for opportunities to place expert comment and case studies. I’ll be your biggest cheerleader, helping you to promote your business.
From £450 per month (local/national publications)
Save your time (and sanity) with expert content. I create:
• Blogs
• Expert opinion articles for LinkedIn
• Case studies
Lovely feedback from an Advice and PR Planning Session
“Linda demystified the complex world of PR.
Linda is incredibly well connected with editors and was instrumental in helping me reach out to the appropriate people. She helped me draft a pitch and discussed what to include in initial and follow up emails. Within a day of submitting a pitch to the Yorkshire Post, I was scheduled for an interview.
That interview led to a full feature article (with a front cover mention!) the following week.
It was such an exhilarating experience, which wouldn't have happened without Linda's help. It not only gave my business incredible visibility, I gained a huge amount of confidence to reach out to editors.”
Cher Casey, Founder of The Mindful Organiser, York
Need some quick PR wins?
DIY PR ideas for businesses blog
Sign up for my Kickstart Your PR newsletter
Buy ready-made pitch templates to email to journalists in my Etsy store
Let’s chat
I’m always happy to share ideas or discuss potential projects.
Prefer a chat to email? Book a FREE 30-minute Discovery Call on my Contact page (Zoom or a phone call, just let me know which you prefer).
Email: linda@lindaharrison.co.uk
Let’s connect on LinkedIn